Elevate B2B Marketing News Weekly Roundup: Rising Personalization in B2B & Meta’s New Llama 2 AI

The rise of personalized B2B marketing has been seen from the websites used to the events hosted around the world. This week proved to be no different, with exciting announcements everywhere. Check out the latest B2B marketing news, including the launch of Meta’s new Llama 2 AI and the Rise of Personalization in B2B.

The Rise of Personalization in B2B

The concept of personalization in B2B has been growing increasingly popular over the past few years. It’s now seen as a key aspect of marketing, and as such, companies are investing more resources into personalization.

There are a few key ways that companies are personalizing their B2B marketing:

  • Targeted Email Campaigns: Companies are now sending more tailored emails to their prospects and customers. These campaigns focus on specific customer needs and desires, increasing the chances of customer engagement and conversion.
  • Data-driven Segmentation: Segmenting audiences is nothing new in marketing. However, companies are now making use of data to drive more concise and effective segmentation. This helps them to create more targeted campaigns that are tailored to the needs of their prospects and customers.
  • Personalized Websites & Experiences: Companies can now use data and technology to customize website experiences. This increases engagement and leads to better user experiences.
  • Social Media Targeting: Companies are now making use of social media targeting to connect with their target audiences. They can customize their posts and ads to meet their audience’s needs and interests.

Meta’s New Llama 2 AI

This week, Meta announced the launch of its newest product, Llama 2 AI. Llama 2 AI is an AI-powered platform that helps sales and marketing teams quickly and accurately target their ideal customers.

The platform uses AI-driven algorithms to collect and analyze customer data. It then helps teams create segmented, targeted campaigns and optimize them in real-time. This leads to more precise and personalized campaigns that are tailored to customer needs and desires.

In addition, the platform also provides valuable insights about customer behavior that can be used to inform future campaigns. The insights are tailored to the user and can be easily accessed from any device.

Overall, with the launch of Llama 2 AI, Meta is helping companies create more effective and personalized B2B marketing campaigns.


Personalization is becoming increasingly important in B2B marketing. Companies are now investing more in personalization, from targeted emails to website customization. Meta is also offering its own solution, with the launch of Llama 2 AI. Overall, this week highlighted the importance of personalization in B2B marketing.