In the current digital world, social media provide users with enormous potential for organic reach and wide-spread recognition. Short videos are an incredibly efficient way to engage with your audience and create an instant impact. Here are six tips to help you create viral short videos for social media.
1. Capture Attention Quickly
The most seen, shared and popular videos are those that have a clear and concise message and capture the viewers’ attention in the first few seconds. Utilizing humor is a great way to do this, as jokes are usually memorable. Additionally, using creative and visually stimulating images or footage will also help draw your viewers in.
2. Make Content Relevant and Interesting
People are more likely to share content that resonates with them. To make sure your video gets seen, make sure it dives into a subject that will be of relevance and interest to your target market.
3. Use Music or Sound Effects
Music can help to grab the viewers’ attention, but should be used carefully. Research the type of music that appeals to your target audience, and use it as a tool to express emotion. Similarly, sound effects can help to emphasize certain points or illustrate what is happening in the video.
4. Quality Counts
Visually appealing and high-quality videos will get better results. Spare no expense when it comes to your video production; make sure the lighting, color, and resolution are spot on, and that the audio is crystal clear.
5. Tell a Story
A good story can be an incredibly powerful tool. Engage your viewers and draw them in with an intriguing, well-crafted and believable narrative.
6. Use Call to Actions
Don’t forget to include a call to action in your video, prompting your viewers to visit your website or take advantage of a special offer.
There is a lot of competition when it comes to creating ‘’viral’’ content, but if you stick to these six tips you can create short videos that are both engaging and entertaining, and help to increase your reach and visibility.