It is said that you only get one chance to make a first impression; those crucial seconds when a potential customer or partner come across your brand can make or break the relationship. Studies have shown that it takes as little as 0.146 seconds for humans to form an opinion about something new.
Knowing Your Audience
Your brand must be aware of who it is trying to capture; from the layout of the website or product, the choice of photos, and the content you produce, must be tailored to what the audience is expecting. When creating a digital presence, think of those colours, fonts, and visuals that will give an impression of professionalism.
Building and Maintaining Trust
It is key that a potential customer, partner, or employee feels they have made the right decision by choosing your company or product. To do this you must ensure that your service or product remains consistent throughout. As a brand, identify who you are and the value of what you offer.
Essentials of Making a Good Impression
- Create Professional Content: High-quality, well-researched content counts! Try to stand out from the rest with animation, audio and visuals.
- Consistency: It’s important to create trustworthy documents that are polished and branded with your logo.
- User Experience: As the website or product will be like the face of your brand, ensure it’s easy to use, fast, mobile-friendly, and visually appealing.
- Engage Audience: With powerful come platforms like social media, email marketing, or a blog you can engage your current and future customers by building relationships and delivering great content.
In conclusion, it’s clear to see that those 0.146 seconds when someone comes across your brand are crucial. It’s crucial to understand who you are targeting and tailor the content accordingly. Furthermore, remaining consistent, building trust and engagement will help turn an initial impression into lasting relationships.
