As web marketers, we always strive to improve our SEO results, and this time we’re offering a small-but-useful tip that can help local SEOs: optimizing images.

Optimizing Images For Local SEO

Optimizing images for SEO isn’t just about adding captions or alt-tags. It’s about more than that. Local SEOs should also focus on making sure images are as unique as possible.

  • Image Size and Compression: Make sure images are optimized for the size and compression that works best for your audience. This can improve your page load time and help boost your local SEO rankings.
  • Relevancy: Make sure that images you use are relevant to the subject matter of your website or blog post. This helps improve the relevance of your page, which can improve your local SEO rankings.
  • Image Titles: Make sure all images have titles that accurately reflect the subject matter of the image. This can also improve local SEO rankings.

A Big Cheer for Original Images

But the best tip of all when it comes to optimizing images for local SEO is that you should try to use original images whenever possible. That’s because search engine algorithms have become much more sophisticated and can recognize original images. This means that using unique images can help boost local search rankings.

So don’t just use images you find online. Instead, invest in creating your own original images. Take your own photos, or hire a professional photographer to shoot something for you. Not only will this help improve your local SEO rankings, but it will also make your website more visually appealing.


By following these tips, you can give your local SEO a boost and help your website stand out from your competitors. Don’t miss out on the opportunity to optimize your images for local SEO and cheers to all the original images out there!