New Studies in B2B Personalization

Data from recent studies shows that personalization for B2B sales can be a very profitable venture. These findings are revolutionizing the way business-to-business marketing is conducted, and sales reps have a significant opportunity to capitalize on this growing trend.

Content Drives More Revenue

Research indicates that B2B companies that create and distribute content to customers, prospects, and influencers are able to generate more revenue than those who do not. Content elements such as blog posts, white papers, and infographics can help companies stay ahead of the competition, and allow marketers to increase their visibility in search engines.

Google’s New Link Guidelines

Google recently changed its link guidelines, making it more difficult to use link building as a way to increase rankings. However, the new guidelines don’t restrict marketers from understanding their target audience and providing relevant content that links to their website.

Marketing Loyalty Data

Using marketing loyalty data to increase customer retention is another great way to increase profits. Loyalty programs often offer rewards for customers and prospects who continue to purchase products or services. These programs can be beneficial for both B2B and B2C businesses, and can also be used as a way to increase customer loyalty.


B2B marketing is an ever-evolving space, and businesses need to take advantage of the new strategies available. Data-driven strategies such as content distribution and loyalty programs can lead to increased sales and customer loyalty. Additionally, abiding by Google’s new guidelines is essential for businesses to remain successful.