Top 4 B2B Marketing News of the Week
The world of digital B2B marketing continues to evolve rapidly and staying on top of the news is essential for staying ahead of the game. Here is a roundup of the top 4 marketing news stories of the week.
Google’s New BERT AI
Google has released a new AI called BERT (Bidirectional Encoder Representations from Transformers). This revolutionary AI technology will help Google understand and interpret searches better than ever before. With BERT Google can now comprehend the context of a search query to provide more relevant and accurate search results.
Microsoft Adds AI To Bing
Following Google’s lead, Microsoft has also added AI capabilities to its Bing search engine. This new AI technology will provide more relevant, personalized search results and allow users to access more specialized web content quickly and efficiently.
Business Trust Study
A new study conducted by Edelman has revealed that trust in business is at an all time low. To combat this, many businesses are focusing on building digital trust and transparency through their social media and website interactions.
LinkedIn Content Preferences Research
LinkedIn has released new research into what kind of content B2B marketers should be creating for their LinkedIn audiences. The research found that visuals are the most preferred content format, followed by infographics, text-based updates and videos.
Conclusion
These 4 pieces of news highlight the ever-changing digital landscape for B2B marketers. Staying up to date with the latest digital trends can give your business a competitive edge. From Google’s new AI to the importance of building trust, B2B marketers must be prepared to be agile and adapt to the changing digital marketing landscape.
