Elevate B2B Marketing News
Google’s New BERT AI
Google recently updated its search algorithm to include BERT, a natural language processing algorithm created to understand search queries on a deeper level. BERT is designed to interpret words in search queries in the context of the entire sentence, in an effort to provide more relevant results to users.
Microsoft Adds AI To Bing
Microsoft recently announced an update to its Bing search engine to use its own AI-based search solution. With the update, Bing will now be able to respond to natural language queries as well as understand more complicated context to provide results faster and more accurate than current search engines.
Business Trust Study
Recently, Salesforce conducted a study which surveyed over 1500 small businesses, asking about their trust in different mediums for marketing. The study found that many businesses still trust word-of-mouth marketing and customer reviews over other marketing tactics, such as television advertisements, digital ads, and search engine optimization.
LinkedIn Content Preferences Research
LinkedIn recently conducted a survey of more than 9,000 professionals to gain insight into their content preferences. The survey found that the most preferred type of content was customer success stories, followed by industry news and thought leadership pieces. The survey also found that 78% of people prefer to read content that is less than 500 words.
These news stories suggest and underscore the importance of B2B marketing in the digital age. Businesses must pay attention to the current trends and adjust their marketing strategies accordingly in order to stay ahead of the competition and attract more customers.
Bottom Line: Businesses must keep up with the current trends and strategies to remain competitive in today’s digital marketing landscape.
