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Marketer Optimism Soars, LinkedIn’s Thought Leadership Impact Report, Google’s Newsletter Project, & Media Budget Trends
What New Approaches Are B2B Execs Taking with Their Nurture Programs?49 percent of B2B marketing sales and technology executives say they’ve started using content engagement data, with 44 percent having begun using account-based nurturing, while some 37 percent say...
A Statement of Land Acknowledgement, Published Today With Gratitude
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz.From today, if you visit the Contact page of Moz.com to look up our office locations, you will see that we have included the...
What LinkedIn’s New Learning Hub, Ratings & Reviews, Live Events & Page Article Updates Mean for B2B Marketers
What do B2B marketers need to know about LinkedIn’s* new full-length articles, profile ratings and reviews, Live Events, Learning Hub skill-building platform, and updated accessibility features? The world’s largest professional social media platform — with more than...
Create All Kinds of Cool Photo Effects with This Essential Photography Bundle
If you’re a keen photographer—as either a hobbyist or a professional—this new bundle from Design Cuts will be right up your street! Inside you’ll discover all kinds of tools and resources for adding interesting styles and effects to your images. Whether you’re looking...
The Ultimate Guide to Digital PR
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz.Note: This article was written with the help of Tina Irizarry & RJ Wilson. A fundamental truth of working in SEO is that...
10 Tips to Balance Creativity and Process in B2B Content Marketing
Marketers have to continually earn and reward people’s attention. If we fail at that task, there are plenty of other content options out there. People — yes, even B2B buyers — want engaging, entertaining and valuable content. That’s great news for those of us on the...
Brian Solis of Salesforce on the Future of Influence in B2B Marketing
If this is your first time, Inside B2B Influence is a podcast series that goes behind the scenes of B2B marketing and highlights insights with top business executives on influencer marketing for B2B companies. At TopRank Marketing we’re doing our best to connect...
10 Free Seamlessly Repeating Grainy Speckle Textures
Textures with lots of detailed grainy speckles are my most-used type of texture resource. They are useful for adding subtle texturing to backgrounds, or for giving text and objects a letterpress style ink stamp effect. The textures in this collection are actually the...