This is the start of a beautiful relationship. We just need a few details.
How to Nurture B2B Influencer Relationships During the Pandemic
I’m so glad that I went to B2BMX this past February. For one thing, we did some amazing interviews with some very smart marketers. The very idea of these interviews seems weird now — we were just sitting! Three feet apart! With no masks! At a giant marketing...
A Beginner’s Guide to Information Architecture
You want a great website. That’s the easy part. It’s also natural to learn that a great website is more than just a great design. But exactly what do you need? What hidden components of your website planning and building help make it successful, both for your...
Adjusting Paid Campaigns During a Recession
Our world changed dramatically in March of 2020 as a new viral threat to our livelihoods took hold in the United States and around the world. Here in the US (at the time of writing this post), COVID-19 has not relented Some industries have been more heavily affected...
The Confusing Truth About Corporate Social Media Monitoring
geralt / PixabayMany companies have a corporate policy stating that employees cannot use personal social media accounts for work. In some regards, this makes sense as it is a priority for the business to conduct corporate social media monitoring on corporate accounts....
The Research Behind Effective Email Send Times
If you ask 100 marketers “What’s the most effective email send time?” – you’re likely to get 100 different answers. The debate about the perfect time/day for email sends is as old as email marketing itself.In the past, dozens of studies have tried to nail down the...
Getting Your GIPHY On: The Ultimate Guide for Creating Searchable Instagram Stickers
We’re always looking for fun ways to spice up our Instagram Stories. Whether it’s pre-designing them in Canva or using little hacks to incorporate our brand colors, we want to show our brand personality.Creating custom GIF stickers to use in our Instagram Stories adds...
Reels: Is it a TikTok Killer?
Instagram has just released Reels, a potential TikTok beater. This comes at the best time possible, as TikTok faces major issues worldwide. Is Reels going to beat TikTok?Unless you have been living under a very large rock for the last six months, you will know what...
6 Tips on Using LinkedIn to Find a Job
LinkedIn remains the #1 platform for recruiters and hiring managers to find candidates to fill jobs so it stands to reason job seekers need to know how to use LinkedIn to find a job.According to Job-Hunt.org, “to land a job in 2020, you will need to have a strong...