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How Dropshipping Helps You Run Proof of Concept Experiments at Scale
Ecommerce sales are rising through the roof as people nowadays clearly prefer shopping online. Even after visiting a store, 56% of millennials purchase the products online at least half of the time. The ecommerce industry is worth over $3 billion right now and is...
The Age-Old Fallacy of the “Hashtag Strategy”
“What should our hash tag strategy be?” It’s a question I get from clients at least a few times a year. And, it’s one that’s usually met with a swift response. “We don’t need one.” Not really. Not in the sense most people are thinking about. Not in 2020. Your time and...
Elbow Grease Needed for SEO
Often times clients come to me and one of the first things they ask me about is search engine optimization (SEO). There is a common misconception, that you can make a few easy tweaks and all of a sudden you’re number one in Google for any keyphrase. Now, that would be...
How Marketers Can Communicate with Internal Stakeholders
Star Trek is one of my favorite franchises. It’s a beacon to guide humanity to a brighter future: One without wars and scarcity, dedicated to discovery and enlightenment. (Can you tell I really loved the Picard series premiere?) (He has a PIT BULL named NUMBER ONE.)...
4 Steps to Creating a Killer Online Strategy
In this technological age, it’s more important now than ever that your business has an exceptional digital strategy to stay ahead of your competitors. While some key components go into creating a killer online strategy, most companies struggle with executing their...
How Bloggers Can Improve Their Team’s Task Estimates
If you’re a blogger who works with a team on projects, such as for a website redesign or enhancement, you may often find that your task estimates are way off – you’re not alone. Studies have shown that most people are terrible at estimating the amount of time that it...
6 Examples of Brands Crushing the TikTok Marketing Game (+ Tips)
Social media has another big name entering the competitive world that is seemingly dominated by Facebook and Instagram.Now, we have TikTok.What Is TikTok?It all started in 2014 with an app called musical.ly.Users could record clips of them lip syncing to music,...
Google’s January 2020 Core Update: Has the Dust Settled?
On January 13th, MozCast measured significant algorithm flux lasting about three days (the dotted line shows the 30-day average prior to the 13th, which is consistent with historical averages) … That same day, Google announced the release of a core update dubbed...