Online Business Blog

As you contemplate spring cleaning your house, office, or closet, I’m sure that your B2B website is also top of mind. What? You mean it’s not? Well, if it’s not high on your list for a good scrubbing, it’s time to put your website on your to-do list. Why Spring...

How to Improve Your Website’s Buying Process From small businesses to huge corporations, increasing profits is the #1 goal. As a business owner, it’s your main purpose and what you focus the bulk of your energy on. However, it can be a...

What answer is a searcher looking for? For sustainable, valuable search traffic, you’d better provide it. Satisfying search intent is Google’s fundamental goal. But algorithms haven’t always kept pace. Proxies like backlinks and keywords have long been—and...

Have you ever walked into a store and got asked if you’d like to sign up for their credit card during check out? Some of us might politely decline, while others may apply and take them up on the offer. If you’d choose the latter, maybe it was because you liked...

In today’s Photoshop tutorial we’re going to create a colourful 3D type effect, which is ideal for making fun lettering pieces or quote designs. We’ll start by creating a custom type layout using a ready-made font as a base, then I’ll...

With today’s wealth of information available online – creating a generation of savvy, hyper-informed tech buyers – keeping your audience engaged on your website can be quite the challenging task. For small- to medium-sized B2B organizations, having your...

Your landing page headline can be the first impression people have of you. Your headlines can either be a gateway to gaining new customers or a gatekeeper turning them away. In fact, 80% of readers never make it past the headline and that can be deeply affected...

Business owners around the world have flocked to social media to increase conversions and build great customer experiences. When you look at the statistics, it’s not hard to figure out why. On Facebook alone, 78 percent of adults with Facebook accounts living...

You’re told to make great first impressions in business, but what about last impressions? A strong email signature keeps you in the minds of your clients, it doesn’t need to be flashy but it should be targeted enough to get you the attention you need. This post...

Technology is one of the fastest-growing B2B sectors, for reasons that are self-evident. As new solutions and innovations continue to enhance the way businesses operate across every industry, every key department has increasing tech needs and buying power these...