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Lead Generation in 2020: 8 Advanced Strategies
Lead generation is at the core of most marketing strategies—you want to create content that brings in new audiences and more revenue.While a number of beginner strategies work well to generate leads, these sources dry up eventually.That is when marketers need to look...
How to Tell a Story With Your Website
Eight seconds. That’s how long you have to grab your website visitor’s attention before distractions start to take over. That’s how long I have to convince you that you’re going to learn something from this story.Donald Miller, CEO of StoryBrand, provides an easy...
How Brick and Mortar Brands are Pivoting to E-Commerce to Survive
From major, national consumer brands shuttering stores to the news of Amazon profits during the 2020 coronavirus pandemic, brick and mortar brands face a difficult challenge today.History has shown us that offering e-commerce options will help ease the struggles...
How B2B Marketers Can Boost Engagement Using LinkedIn
For B2B brands, this is an opportune time to be focusing on LinkedIn for marketing. But doing so in the right way is paramount, because it is very easy to get it wrong. (And so many marketers do.) The social media platform’s strengths as a B2B marketing channel are...
2020/2021 Digital Media Trends to Work into Your Marketing Strategy – Online Search
geralt / PixabayFive trends to incorporate into your Digital Media Marketing Strategy for the remainder of 2020 and in 2021.· Google Verified Listing for Local SEO CrucialLocal results will show in a user’s search when they are searching for businesses near their...
Should You Add Fact Check Schema To Your Website?
Thousands of articles are published online every minute. For readers, it’s hard to draw the line in the sand between what’s reliable and what’s fake (after all, false information on Twitter outweighs any efforts to correct it by about 300%).But with a new fact check...
LinkedIn Creates New Analytics – Business 2 Community
LinkedIn has always been quite generous with brands when it comes to admin for company pages. However, it has just brought out two new changes that make it an even more attractive option.LinkedIn remains the social media arena’s number one place for business...
What is SEO Copywriting (and Why it’s Important in Ranking Well on Search Engines)?
The business landscape is not what it used to be 10 years ago. A decade ago, most businesses generated revenue from foot traffic into their establishments. The ones that got on the world wide web earlier didn’t have much competition as not many businesses had seen the...