This is the start of a beautiful relationship. We just need a few details.
LinkedIn’s 2021 Planning Report, Traits of Top B2B Performers Study, Google’s Question Hub, & Apple’s Search Aspirations
LinkedIn Shares New Usage Insights for Your 2021 Planning [Infographic]Microsoft-owned LinkedIn (client) has released updated usage statistics showing that the professional social network’s LinkedIn Live video streams have increased by 89 percent since March, along...21 Smart Google SEO Tips for 2021
Posted by Cyrus-ShepardHappy new year, readers! We’re back with a brand new season of Whiteboard Friday episodes for your viewing pleasure. First up: Moz SEO expert Cyrus Shepard shares his top 21 tips for successful Google SEO in 2021, including what to...
How B2B Marketers Can Get Closer to Their Customers
Last year I finished up my fifth full year as a B2B marketer. A lot has changed in that half decade. When I started, there was a growing movement: “B2B marketing doesn’t have to be boring.” Now we’ve finally moved on to, “B2B marketing can’t afford to be boring.”...
5 More Handy Tools For 2021’s Busy B2B Marketers
Most B2B marketers in 2021 are busier than ever due to the pandemic, remote work challenges, and increased expectations to show results. Thankfully, keeping pace with the swift changes marketers face today are a whole slew of tools tasked with streamlining busy...
Pitfall! Steering Clear of 5 Common B2B Content Marketing Missteps
It’s been almost 40 years since Pitfall!, the classic side-scrolling platformer for the original Atari, was first released. David Crane’s creation went on to become one of the first console video game hits, selling more than 4 million copies, and is now remembered as...
45 B2B Influencer Marketing Statistics to Optimize Your 2021 Marketing
We’ve finally turned the corner to 2021 and like many other marketers in the B2B world, I am ready to make this year better than ever. One source of inspiration I’ve found effective are the insights from industry research. That’s one of the main reasons we conducted...
B2B Video ROI Climbs, Google Updates Audience Manager, Rising Social Network Usage Forecast, & Qualtrics Files For IPO
Social networks will experience a pandemic-driven boost in 2020—but not equallyGreater than predicted numbers of users have flocked to social media this pandemic year, according to recently-released survey data of interest to digital marketers, with 150 million more...
Get Inspired for 2021 with These Top 10 Content Marketing Posts
Content encompasses nearly everything we read, view, or listen to this pandemic year, and as our CEO Lee Odden said long ago, it’s also part of the reason the need for search began in the first place. We’re especially proud of the content marketing successes our team...