Elevate B2B Marketing News Weekly Roundup: Threads Gets Branded Content Tools & B2B Marketing Spend To Top Pre-Pandemic Rates

Threads Updates Its Platform For Brand Content Management

Threads is an integrated platform for brand content creation and management. They recently announced a number of new features and improvements designed to make it easier for B2B marketers to create and deliver high-quality content to their audience.

These updates include:

  • Template Library: Threads provides a library of pre-made templates that can be customized and used to create interactive experiences for your audience.
  • Advanced Editing Features: Threads has added advanced editing tools that allow you to easily manipulate video, images, and text to create dynamic, engaging content.
  • Content Management: Threads has also added a content management system that makes it easy to organize and manage all of your content in one place.

B2B Marketing Spend To Reach Pre-Pandemic Levels

Recent research from Gartner shows that B2B marketing spending will reach pre-pandemic levels over the next three years.

The research suggests that B2B marketing spending will continue to increase in 2021, with a further spike in 2022 and 2023. It also shows that most of the growth will be driven by digital spend, with a large portion of the increase going towards search, digital video, and content marketing.

Overall, this is good news for B2B marketers and suggests that there is strong demand for innovative and engaging content. In order to be successful in the current climate, marketers must continue to invest in technologies and solutions that can help them create, deliver, and measure impactful content.