MozCon 2023 has happened and June 28th marked the beginning of an exciting and inspiring conference experience! The theme? Blast off into the future.

On Day One of MozCon 2023, the focus was on Immersive Content and Artificial Intelligence. Here’s a recap of the awesome talks and activities of the day.

Immersive Content: A New Frontier

Kicking off the day was an amazing keynote from Rand Fishkin, talking about how Immersive Content ushers in an entirely new field of content creation, where nearly anything is possible. A few highlights from his talk:

  • Interactive content can engage visitors and potential customers in a much more meaningful way than ever before.
  • Omnichannel strategies are the way of the future, providing customers with a consistent experience across a multitude of digital platforms.
  • Immersive content can be used to personalize experiences based on users’ needs and interests.

Following the keynote, several keynote speakers and presenters shared their experiences and insights on using immersive content in a variety of ways. From augmented reality (AR) apps used for marketing to interactive search engine optimization (SEO) techniques, it was clear that immersive content is the way of the future.

AI Innovation: Propelling Us into the Future

The power of artificial intelligence (AI) was another major focus of MozCon 2023. AI and machine learning (ML) technologies are already being used in industry, and companies are looking towards the future to explore how these technologies can be used to their advantage.

On Day One, keynote speakers discussed the potential for AI and ML to change the landscape for everything from search engine optimization (SEO) to social media marketing. Many speakers highlighted the importance of data collection and the development of ethics on artificial intelligence to ensure the safe and effective use of AI in the future.

Closing the Day: A Look to the Future

MozCon 2023 Day One was a blast, and the conversations circled back to what’s to come. It’s an exciting time for immersive content and artificial intelligence, and we can’t wait to see what comes next! Stay tuned for our recap of MozCon 2023 Day Two.