Elevate B2B Marketing News
The ever-changing world of B2B marketing can be difficult to keep up with. That’s why we’ve rounded up some of the most noteworthy and essential B2B marketing news hitting the web right now:
Social Engagements Hit New Low
According to research conducted by Social Bakers, social media engagement for B2B businesses is at its lowest rate ever. B2B marketers need to double down on the quality of their social media content if they want to get their messages through to their audiences.
Gen Z B2B Buyer Study
A study from the Economist Intelligence Unit and Dassault Systèmes has identified Gen Z B2B buyers as the most unpredictable and difficult to market to. The study found that it is increasingly important for marketers to consider both the purchase and the post-purchase process in order to capture the attention of Gen Z buyers.
Bing’s New AI Image Creator
Microsoft recently unveiled their new AI image creator, which automated the process of creating visuals for marketing. This tool will enable marketers to create unique and visually appealing pieces of content in minutes, without having to spend hours creating graphics.
Marketing’s Rising Importance
Recent studies have shown that the importance of marketing is on the rise. Businesses are recognizing the need to invest in marketing in order to drive growth and build customer loyalty. Companies are investing in both digital and traditional marketing strategies in order to keep up with the competition.
We hope this recap of B2B marketing news has been helpful. Staying in-the-know is a key part of being a successful marketer, so make sure you keep up with the latest news.
Sources:
- Social Bakers (https://www.socialbakers.com/)
- The Economist Intelligence Unit (http://www.eiu.com/)
- Dassault Systèmes (https://www.3ds.com/)
- Microsoft (https://www.microsoft.com/)
