Content marketing and a first date have a few similarities that can help you score a “yes” from the reader. The key is to focus on the reader and make sure that you put the most important information out there up front.
Create the Right First Impression
Like a first date, your content needs to make the right first impression. Present yourself in the best light by creating content that is professional, relevant and engaging. By focusing on creating the right impression from the start, you will ensure that your reader is engaged and wants to continue reading.
Honesty is one of the most important qualities you can demonstrate on a first date and it is also important when creating content. Do not try to over-promise or make bold statements that you cannot back up. Be honest about who you are and what your content is about. Give your readers an honest glimpse of the knowledge and experience that you bring to the table.
On a first date, it is important to be personable and show the other person that you are genuinely interested in getting to know them. With content, you can do the same by being open, interesting and personable. Focus on connecting with your reader and creating content that they can relate to. Show that you understand their needs and wants and that you are knowledgeable about the subject at hand.
Finally, just like on a first date you want to provide value to the other person you are engaging with. Don’t just talk about yourself and why you are great. You want to provide value by offering useful insight, advice, and opinions. In the world of content marketing, provide value to your reader by educating, informing and entertaining them.
- Create the Right First Impression – make sure your content is professional, relevant and engaging.
- Be Honest – do not try to over-promise or make bold statements that you cannot back up.
- Be Personable – focus on connecting with your reader and creating content they can relate to.
- Provide Value – offer useful insight, advice, and opinions. Educate, inform and entertain your reader.
By focusing on these key similarities between content marketing and a first date, you will ensure that your content is engaging, interesting, and of value to your reader.