Successful websites require both SEOs and developers. SEOs are responsible for managing keyword strategy, optimizing content, and driving traffic to websites, while developers are responsible for creating the website structure and underlying code. By learning to work together, SEOs and developers can create a well-rounded website that is both functional and optimized for search engines.

Understand Each Other’s Goals

One of the key considerations for SEOs and developers to collaborate is to understand each other’s goals. By clearly defining roles and responsibilities, they can become a well-oiled machine in website management and optimization. SEOs should be aware of the kinds of programming that goes into developing a website, and developers should be aware of the SEO considerations that need to be taken into account.

Collaborate On SEO Elements

While SEOs and developers have different responsibilities, there are elements of SEO where the two can collaborate. Here are a few areas where collaboration between SEOs and developers can be beneficial:

  • URL structure: Both SEOs and developers have an influence on the URL structure of a website. By working together, they can ensure the URLs are logical, optimized for search engines, and aesthetically pleasing.
  • Schema markup: Using schema markup can help search engines better understand a website’s content. This is an area where SEOs and developers need to work closely together, as it requires both SEO and programming knowledge.
  • Website speed: Website speed is an important factor for SEOs, as faster websites will improve user experience and provide better search rankings. This is where developers and SEOs can work together to Optimize the code and ensure the website is loading as quickly as possible.

Communication Is Key

When it comes to collaboration between SEOs and developers, communication is key. SEOs and developers need to stay in contact with each other to ensure their projects are running smoothly. Having regular meetings and progress updates will help both parties stay on the same page and ensure the project is on track.


By understanding each other’s goals, collaborating on SEO elements, and having effective communication, SEOs and developers can achieve better success when working together. With a strong relationship between the two departments, websites can be better optimized for both users and search engines.