This is the start of a beautiful relationship. We just need a few details.
Latane Conant of 6sense on Reinventing the CMO Role
What’s in a job title? In my tenure as a marketer, I’ve met gurus who don’t live on mountaintops, ninjas who don’t know martial arts, and evangelists who don’t preach on Sunday. At worst, these creative job titles are pure puffery. But at best, they serve as a...
B2B Brand Purpose, LinkedIn’s New Stories, CMO & Authoritative Content Reports, & B2B’s Expanding Verticals
More vertical marketplaces are dotting the B2B landscapeThere are more than 70 B2B vertical industry marketplaces today comprised of over 13 industries, and due largely to millennial business buyers, the number is expected to grow, according to recent-released report...
CMO Maria Pergolino Charts the Path to Creating a Category #B2BXSMX
What is the ultimate goal for any business or marketing unit? There are many valid answers to this question. But I think the subject of Maria Pergolino’s REVTalk on Tuesday morning at B2B Sales and Marketing Exchange (B2BSMX) in Boston offers a worthy aspiration for...