This is the start of a beautiful relationship. We just need a few details.
Heroic Tips from Ashley Zeckman #CMWorld
B2B content marketers have faced many epic foes over the last few years. There’s the nefarious Content Shock, the demoralizing Facebook Algorithm, and the destructive Google Search Update. We have battled them all and continued to thrive. But now we face our most...
April Henderson on Data-Driven, Empathetic B2B Content #CMWorld
Forrester’s April Henderson started her Content Marketing World 2019 session with a classic cautionary tale: Johann Rall was fighting for the British at the turning point of the Revolutionary War. The night before the Battle of Trenton, he was out celebrating at the...
How to Get Executive Buy-In for Marketing Technology #CMWorld
I had the pleasure of sitting in on Zari Venhaus’s session at the second day of Content Marketing World 2019 where she laid forward a process to present martech business cases to senior leadership. She entered the room with a high level of energy and passion for the...