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How (and Why) to Set Up Microsoft Ads Event Tracking with Google Tag Manager
Conversion tracking could not be a bigger deal when it comes to seeing success with PPC campaigns. If you’re not tracking your conversions, how in the world are you going to know what’s working, or what’s not working, or where to put your budget? It’s mind-boggling to...
Huge Discounts on Exclusive New Products at the Design Cuts Birthday Event
My friends at Design Cuts are celebrating their 7th birthday over the next 2 weeks with an exciting lineup of live design sessions and fantastic discounts on their marketplace of design resources. 7 all-new exclusive products have been launched with 50% off, providing...
Top B2B Brand-Building Challenges, Online Engagement Gets Just 2 Seconds, Facebook’s New Paid Event Options, & Google’s Shared Ad Budgeting
The Most Significant Challenges to B2B Brand-BuildingUnclear strategy, performance measurement unsurety, low priority brand-building and foggy messaging are the leading brand reach amplification challenges faced by B2B marketers, according to recently-released survey...