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B2B Marketers Focus on Revenue, Top B2B Channel Strategies, LinkedIn’s Rising Engagement, & Google Ads’ Phrase Match Changes
COVID-19’s Impact on B2B Tech Marketers’ Channel Strategies in 2021Among B2B marketers, webinars, search engine optimization (SEO), email marketing and LinkedIn ads have grown in importance the most during the pandemic, according to recently-released survey data. The...
Why Digital Customer Experience Will Be A Top Focus For B2B Marketers In 2021
Catching a movie in a packed theater. Crowding into a stadium with tens of thousands of fans for a sporting event or concert. Attending a bustling business expo in a convention center brimming with industry peers. All of the above are previous mainstays that went...
5 Ways B2B Marketers Can Boost Productivity and Focus
Across every industry, profession, and discipline, work productivity is in peril. How could it not be? Outside distractions have mounted over the course of the year, from a global pandemic to rampant social unrest to a headline-hijacking presidential election, all in...