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Leverage the Super Power of Your Voice on LinkedIn
Have you noticed the “speaker” icon on the right of some people’s names in their LinkedIn profile?If yes, you’ve come across a feature of LinkedIn called “Record and Display Your Name Pronunciation on Your Profile”, a very interesting feature indeed which gives the...
How to Leverage Social Media Metrics for Maximum Impact
“You can’t improve on it unless you measure it”. This holds for the social media effort of your organization. Social Media can be categorized into 3 types of media – Owned media, Earned media, and Paid media.Owned media is the one where the brand operates its media –...
How to Leverage Digital Marketing for B2B: Part 3
By now, it’s clear that B2B companies should invest in digital marketing strategies in order to continue growing in 2020 and beyond. But digital marketing is so much more than a website and an active social media account. Digital marketing is a process that requires...