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What’s New With Twitter For B2B Marketers In 2021
What’s new with Twitter for B2B marketers in 2021? With more than 199 million active daily users and available in over 40 languages, Twitter has continued its growth as a platform for both B2B and direct-to-consumer brands looking to creatively showcase products and...
What B2B Marketers Can Learn from Stand-Up Comedy
Stand-up comedians need to make a connection with their audience. It starts with getting attention, then stoking interest, developing a rapport, and ultimately provoking a reaction. To do it right, you need empathy, knowledge of your audience, creativity…oh, and a...
How B2B Marketers Can Build a Community of Influence with Content
One of the most compelling scenarios for B2B marketers to build content and community is through a combination user generated content (UGC) and strategic content collaborations. To do this, many B2B brands will initiate ongoing social media content and engagement...