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The Potential Impact of Gen Z on SEO
Posted by stewartfussellGeneration Z’s behaviors differ from the cohorts that came before it, creating a new challenge for businesses marketing to consumers within it. Gen Z’s presence is also growing in the marketing industry itself and, as such,...
Don’t Care About Zero-Click SERPs? Trade Search Volume for Click Potential When Planning SEO Projects
Monthly search volume has long been the reigning metric to determine SEO opportunities for page creation and optimization. But given that only 50% of searches result in a click, how do you determine what searches are best to target for your business? If your KPIs...
Opportunities for Digital Marketing Professionals: Skills and Potential
Opportunities for digital marketing professionals continue growing, although the graphic above is from 2017. Specific data on the growth of digital marketing from the US Bureau of Labor Statistics are hard to come by, as digital marketing gets folded into their...