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Personalization’s Rising Value For Brands, Advertisers Seek More CMOs, & Instagram’s New Reels Features
B2B customer journeys that begin at review sites are significantly shorterB2B buying journeys average 192 days in length, dropping by 63 percent when a buyer’s first touch is with a review website, while the buying process is significantly longer than average when...
B2B User Reviews, Instagram’s New Branded Reels, Writing To Reward, & Google’s Refined Smart Bidding
Instagram turns influencer branded content on its head, giving advertisers greater controlInstagram has rolled out features that will give digital marketers new branded content options for its Instagram Reels and Live products, the Facebook-owned social media platform...
How to Use Instagram Reels to Market Your Business
Reels is the latest social media darling. It has huge similarities to TikTok, and already has plenty of fans. How can it be used for social media marketing? And is it hard to do?Reels is the relatively new Instagram platform that allows videos to be made and shared...