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The Data You Share on Social Platforms – Who Owns It?
The emergence of social media, dating back to the early 2000s, is revolutionary on so many levels. It is constantly evolving in its practical usage, as seen during the coronavirus pandemic of 2020, and in the many niche branches that have emerged for both...
Bing Ads Market Share and Price Comparison
Bing is the world’s second-largest search engine and the obvious place to look for an alternative or addition to Google Ads. Despite having a fraction of the market share enjoyed by Google, Bing Ads is a highly-capable advertising platform that handles millions of...
How to Improve Your Search Impression Share (& How to Calculate It)
You’ve finally finished developing a great paid media campaign. Google Ads has promised you a lot and you’re ready to see the fruits of your labor. It’s gone live and you’re excited to see the numbers start rolling in.Except they’re not. At least, not like you thought...