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Improve Your Reporting and Make Stakeholders Listen by Incorporating Share of Voice
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz.What is “share of voice”?Share of voice (SOV) in marketing originated as advertising terminology, defining the percentage of...
Share Your Expertise in the 2021 State of B2B Influencer Marketing Survey
The past year or more has taught B2B marketer many lessons, especially the importance of creating digital first experiences that are credible, authentic and relevant to specific buyers. As part of the digital transformation of marketing, many B2B companies have...
Top B2B Marketers Share their Content Marketing Predictions for 2021
Even in the steadiest of times, content marketing can be a difficult field to project forward. The craft is fluid and fast-changing by nature. When customer preferences and behaviors are evolving, which is always, so too must the ways we reach and engage them....