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Gate or No Gate? Changing Trends in B2B Marketing
Q: How many lead gen marketers does it take to change a lightbulb? A: Please fill out the form below and we will email you the punchline. The great gate debate continues to rage throughout the B2B marketing world. What once was a landscape full of sparse landing pages...
Global Social Trends Study, What B2B Marketers Are Investing In, LinkedIn Product Pages, & New Google Search CTR Study
Here’s What B2B Content Marketers Will be Investing in Next Year69 percent of B2B content marketers have said that videos will be their top area of content marketing investment in 2022, with 61 percent saying that events will lead their investment areas next year,...
Marketer Optimism Soars, LinkedIn’s Thought Leadership Impact Report, Google’s Newsletter Project, & Media Budget Trends
What New Approaches Are B2B Execs Taking with Their Nurture Programs?49 percent of B2B marketing sales and technology executives say they’ve started using content engagement data, with 44 percent having begun using account-based nurturing, while some 37 percent say...