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How to Personalize for First-Time Visitors
Good personalization is based on good data. The more you know about a person – and his or her interests, intent, prior history and behavior across your channels, and other attributes – the more you can deliver a relevant, engaging experience that drives...
3 (Proven) Tips That Get Website Visitors to Stay
Did you know? The average American’s attention span has plummeted down to 8 seconds. That’s a steep decrease from only twenty years ago when the average was twelve seconds, this according to a recent study from Microsoft.If you’re a business owner or marketer, this is...
4 Ways to Delight First-Time Visitors to Your Website
You’re probably familiar with the old saying about first impressions.Well, it certainly holds true in the world of online marketing. So many of our marketing efforts, from emails to PPC ads to social media posts, are designed to generate website traffic. But that’s...