Tech savvy marketing pros are getting themselves ready for the latest Google Analytics update. Google Analytics 4 (GA4) promises to be a powerful new tool with enhanced features and more detailed metrics. But migrating from the current Google Analytics to GA4 is no small feat. That’s why we’ve put together this list of 10 important things to ensure your migration is a smooth one.

1. Get an Overview of GA4 Before You Begin

Before you embark on the migration process, it’s important to have a complete understanding of all of GA4’s features. Read up on what the platform offers and become familiar with the changes from the past version of GA4.

2. Set Goals to Track

Migrating to GA4 will allow you to track more specific data points. Before you begin, consider the different types of data you want to track, such as pageviews, conversions, engagement metrics, etc. and set goals to measure against.

3. Connect Other Connected Platforms

One of the major benefits of GA4 is its ability to connect with other platforms. This will allow for easier data collection across all the different tools you use. Before beginning your migration, make sure to connect all relevant platforms so that you can garner the most insight into users’ behaviour.

4. Reconfigure Historical Data

You don’t want to lose any of your valuable data when migrating to GA4. Take the time to reconfigure any historical data you have in the current analytics platform, so that it can be imported to GA4 once you’re ready to migrate.

5. Install Measurement Protocols

GA4 is all about in-depth data tracking, so it will be important to install measurement protocols. These protocols will help you better analyse user behaviour and give more in-depth insights such as user device type, location, etc.

6. Allocate Resources

Migration is a time-consuming process. Plan ahead and allocate the resources needed to make sure the process is seamless and efficient.

7. Tag Events and Users

Once your data migration is complete, you’ll want to begin tracking certain events and scenarios to get a better understanding of user behaviour. To do this, you’ll need to appropriately tag user behaviour and events across different platforms.

8. Develop Reporting Strategies

Now that you’re up and running with GA4, it’s time to develop strategies for reporting. Think ahead and consider which metrics you want to track and the type of reporting you want to output.

9.Learn How to Interpret Reports

New metrics and reporting can be overwhelming. Before you jump into GA4, be sure to read material on interpreting reports. Don’t forget to experiment with visuals and graphs.

10. Monitor Data Quality

Once your reports are set up, be sure to continuously monitor their quality. Make sure that your data is reliable and accurate.


Moving to Google Analytics 4 can be overwhelming, but if you take the necessary steps to migrate and set up your platform, the process can be much smoother. Follow the tips in this article and you’ll be well on your way to a successful GA4 migration.