This is the start of a beautiful relationship. We just need a few details.
B2B Marketers on the Move: Summer 2023 Marking Industry Talent & Trust
As the summer of 2023 approaches, B2B marketing organizations all around the world are gearing up to welcome a new wave of talent and trust into their companies. With a backdrop of a competitive digital landscape, B2B marketers are eager to show off their expertise...
Diversify Your Content Strategy — Whiteboard Friday
In today’s world of content marketing, having one content strategy can be a recipe for disaster. It’s essential to diversify your content strategy in order to keep your audience engaged, build a loyal following, and increase conversions. Why You Need to...
What is a Target Market and How to Pick One (Examples and Template Included)
What is a Target Market? A target market is a group of people that a business identifies as potential customers. It is the marketing strategy of focusing advertising and other efforts on consumers that are likely to purchase a company’s product or service....