4 B2B Marketing Lessons From Disney’s The Little Mermaid

Disney’s The Little Mermaid, was a beloved animated classic when it was first released in 1989. Over the years, the timeless story of Ariel, the mermaid princess, has resonated with viewers of all ages.

Beyond its principal theme of following one’s dreams, the movie also offers many lessons that can be applied to B2B marketing.

1. Don’t Underestimate the Power of Networking

Early in the film, Ariel makes a deal with a sea witch, Ursula. In exchange for Ariel’s voice, Ursula promises to give the mermaid princess all that her heart desires in three days. With the help of Flounder, Sebastian and Scuttle, Lord Triton’s court composer, and a group of fish and birds, Ariel is able to successfully complete the trials set out by Ursula and regain her voice.

In business, networking is key to success. Having meaningful relationships with professionals in your field puts you in the know, exposes you to new opportunities, and can even help you achieve your goals.

2. Follow Your Heart

At the center of The Little Mermaid is Ariel’s brave journey to pursue true love and fulfill her dreams. Though it may be tempting to follow the path of least resistance, it takes true courage to follow your heart and do what you know is right.

The same applies to business. Once you have identified your core values and goals and put in the effort to build relationships and acquire the necessary skills, it takes courage and determination to pursue the life and career you desire.

3. Diversify Your Skill Set

Throughout the movie, it is not just Ariel’s good looks that save her from danger and solve her problems. It is her wide variety of skills. From her knowledge of human inventions to her athletic ability, Ariel is a master of numerous talents.

In the same way, in B2B marketing, knowledge and experience in various areas is invaluable. The ability to approach a problem from a different perspective, and the diversity of skills and the wealth of experience acquired can create a unique edge to help propel your business forward.

4. Adapt To Your Environment

The Little Mermaid teaches us that in order to achieve our goals, we must sometimes adapt and adjust to our environment. Ursula tries to exploit this adaptation by posing as a confidante and offering to help Ariel get what she wants.

In B2B marketing, it is important to be able to anticipate and adjust to the changing environment so that you can stay ahead of the competition. Taking risks to explore new ideas or technologies can help you get an edge in the market.


Disney’s The Little Mermaid provides plenty of lessons that are applicable to B2B marketing. By utilizing networking, following your heart, diversifying your skill set, and adapting to your environment, you can take your business to the next level.