When I first started my career in Local SEO, I heard a lot of great things about a tool called ChatGPT. People said that it was essential in optimizing my website for local search engine rankings. I decided to give it a try and see if it could really help me out.

Unfortunately, I have since learned that ChatGPT is not as reliable as I had hoped. Here are 5 times that ChatGPT steered me wrong when it came to Local SEO:

1. Wrong Keywords

The first issue I noticed was that the results it gave me on what keywords to target were not always the best ones. It would recommend keywords that did not fit well with the content I had on my website and often didn’t match what potential customers were actually searching for.

2. Wrong Content Placement

The next issue was that it also recommended that I place certain content in the wrong places. It suggested that certain keywords should be placed higher in the text than they should be, which resulted in a lower click-through rate and fewer conversions.

3. Poor Readability

ChatGPT would also suggest content that was not really optimized for readability or user experience. It would often prioritize keyword density over readability and user experience. This made it harder for users to find what they were looking for and resulted in a lower engagement rate.

4. Poor Link Structure

It also recommended a poor link structure for my website. I found that because of this none of the internal pages were able to be indexed by the search engines. This ultimately led to a high bounce rate and fewer overall visitors for my website.

5. Ignored Regional Variations

Finally, when it came to targeting specifically local markets, ChatGPT would often ignore regional variations. It would suggest using keywords that would work well in New York but not necessarily in other states or even other countries. This resulted in my website not appearing in local search results and missed out on potential customers.


Overall, ChatGPT was not the helpful tool that I had hoped it to be when I first started using it. In the end, I had to spend a lot of time and energy fixing the mistakes it had made. Now, I’m much more careful when it comes to choosing the right tools and strategies for Local SEO.