In the competitive world of digital marketing, SEO and PPC are two of the many strategies organizations use to help manage their online presence and attract a greater number of customers or readers. Yet many don’t realize that when used together, SEO and PPC can actually provide even better results. Here are 5 top tips to drive SEO & PPC fusion:
1. Ad Copy Writing
If PPC is part of the strategy, the ad copy needs to be SEO friendly. This means it has to contain the keywords that customers are likely to use when searching for the product or service offered. Relevant terms, phrases and words should also be used in order to help boost the ad’s rank in searches.
2. Landing Pages
Landing pages are a vital element of both SEO and PPC strategies. SEO friendly pages drive customers and leads, while also helping to increase visibility in search engine rankings. PPC landing pages are important as they ensure a successful conversion and help reduce the cost-per-click rate.
3. Bidding Strategies
Knowing which keywords are the most effective and how to bid on them is essential for successful SEO and PPC campaigns. Utilizing the right bidding strategy, such as using broad match or exact match keywords, can improve the cost-per-click rate while also increasing the visibility of the adverts in search engines.
Analyzing the performance of the SEO and PPC campaigns is key in order to enhance their effectiveness. Through analytics, organizations can identify the areas that are working, as well as those that are not, and take the necessary steps to improve the overall strategy.
Testing is another key element of SEO and PPC optimizatioin. It is important to analyze and test different keywords, ad copy and landing pages in order to determine which ones are most effective and result in generating conversions.
By combining SEO and PPC and utilizing a number of these tips, organizations can optimize their digital strategies and achieve maximum online visibility, improved rankings and successful conversions.