eBay is one of the biggest online marketplaces in the world. It’s estimated that more than 180 million people around the world make use of the site – creating an enormous platform for sellers to generate revenue.

So, what are the key statistics that every eBay seller should know? Here’s a look at the 50 essential eBay stats you need to know.

Number of Users

  • eBay has more than 180 million active buyers worldwide
  • 76 million users in the US alone
  • 31 million active users in Germany
  • 24 million active users in the UK
  • 21 million active users in France
  • 19 million active users in Australia

Revenue Statistics

  • eBay reported $10.75 billion in revenue in 2018
  • 65% of revenue comes from active buyers
  • Revenue increased 9% from 2017 to 2018
  • Net income of $2.3 billion in 2018
  • Gross merchandise volume of $95.7 billion in 2018
  • Average revenue per user of $58.90 in 2018

Product Listings

  • More than 1 billion listings on the site in 2018
  • 40 million new listings added each month
  • Around 120 million items sold on the site each month
  • 78% of items sold are new
  • About 22% of items sold are used
  • Average selling price of $65.61 per item

Mobile Usage

  • Over 20 million downloads of the eBay mobile app in 2018
  • Mobile apps account for 40% of all eBay visits
  • Mobile visits increased by 18% from 2017 to 2018
  • 60% of revenue comes from mobile visits
  • About 70% of all active listings have mobile optimization
  • 50% of all items sold on the site come from mobile visits

These 50 essential eBay stats underscore just how popular and powerful the site is for businesses and individual sellers. It’s a great platform for anyone looking to make some extra money on the side – or even to run a successful business.