eBay is one of the biggest online marketplaces in the world. It’s estimated that more than 180 million people around the world make use of the site – creating an enormous platform for sellers to generate revenue.
So, what are the key statistics that every eBay seller should know? Here’s a look at the 50 essential eBay stats you need to know.
Number of Users
- eBay has more than 180 million active buyers worldwide
- 76 million users in the US alone
- 31 million active users in Germany
- 24 million active users in the UK
- 21 million active users in France
- 19 million active users in Australia
Revenue Statistics
- eBay reported $10.75 billion in revenue in 2018
- 65% of revenue comes from active buyers
- Revenue increased 9% from 2017 to 2018
- Net income of $2.3 billion in 2018
- Gross merchandise volume of $95.7 billion in 2018
- Average revenue per user of $58.90 in 2018
Product Listings
- More than 1 billion listings on the site in 2018
- 40 million new listings added each month
- Around 120 million items sold on the site each month
- 78% of items sold are new
- About 22% of items sold are used
- Average selling price of $65.61 per item
Mobile Usage
- Over 20 million downloads of the eBay mobile app in 2018
- Mobile apps account for 40% of all eBay visits
- Mobile visits increased by 18% from 2017 to 2018
- 60% of revenue comes from mobile visits
- About 70% of all active listings have mobile optimization
- 50% of all items sold on the site come from mobile visits
These 50 essential eBay stats underscore just how popular and powerful the site is for businesses and individual sellers. It’s a great platform for anyone looking to make some extra money on the side – or even to run a successful business.
