Now that summer is here, it is time to focus on local SEO tasks that can make all the difference for your online business success. Here are some effective ways to get results from search engine optimization.
Conduct a Local SEO Audit
It’s important to start with a thorough website audit to identify any potential ranking issues. Check for errors such as broken links, coding inconsistencies, and long loading times. Also ensure that your content is up-to-date and optimized for both search engine bots and humans.
Update Your Business Listings
Make sure your business profile is accurate and verified on all the major listing directories, such as Google My Business, Yahoo Local, Bing Local and Yelp. Update any missing or incorrect data, such as your address, phone number, products or services offered, and hours of operation.
Claim Your Business Review Profiles
Claim and actively manage all the important business review profiles including your Google My Business, Facebook, and Yelp. Make sure they’re all up-to-date and that you respond to customer reviews in a timely manner.
Optimize Your Website For Local SEO
Ensure that your website contains enough keywords and phrases related to your business and location. Be sure to add appropriate titles, headings, and meta descriptions to your website content as this will help to improve your visibility in local search results.
Create Local Content
Create content that is relevant to your local area and post it to your website, blog, and social media accounts. This includes news about local events, businesses, or issues. This type of content will help with local SEO efforts while also providing value to potential customers.
Monitor & Analyze Your Local SEO
Use a variety of analytics tools to measure your local SEO efforts. Monitor website rankings, traffic, and leads from local searches. Analyze the data to identify any weak points in the funnel and make the necessary adjustments to improve performance.
By following these simple local SEO tasks, you can have a successful summer and increase your online visibility and engagement. Good luck!