In a world of technology-driven content, many marketers are turning to generative AI (artificial intelligence) to produce content quickly and cost-effectively. But, while generative AI can streamline the content creation process, it can’t be relied upon to provide content that resonates with human audiences.
What Generative AI Can Do
Generative AI is a powerful tool for streamlining the content creation process. It can:
- Produce content quickly: Generative AI can generate large volumes of content quickly and efficiently.
- Optimize content for SEO: Sophisticated generative AI systems can create content that is optimized for search engine optimization. This can help you rank higher in search engine results.
- Personalize and localize content: Generative AI can quickly personalize and localize content to give it a unique, localized feel.
The Limitations of Generative AI
While generative AI can streamline the content creation process and optimize content for certain outcomes, it can’t replace a human writer when it comes to creating content that resonates with audiences.
- It lacks creativity: Generative AI content can be formulaic and robotic-sounding. It lacks the creativity and nuance that can make content stand out from the pack.
- It lacks context: Generative AI can produce content quickly, but it often lacks the context necessary to truly engage and educate its readers. This leads to content that is forgettable and uninteresting.
- It lacks emotional appeal: Generative AI just isn’t capable of producing content with the emotional appeal necessary to truly connect with its audience. This means that you miss out on an invaluable opportunity to make an emotional connection with your readers.
The Bottom Line
Generative AI can provide a valuable tool for streamlining your content creation process and optimizing your content for certain outcomes. But, when it comes to producing content that resonates with human audiences, generative AI can only get your business to first base. For a true home-run in b2b content, you need a human touch.