The world of search engine optimization (SEO) is ever-evolving. Search engine algorithms are constantly updated to improve user experience and to provide relevant and accurate results. Over the past several years, Google has become the undisputed leader in search engine results, making it the focus of most SEO campaigns. Yet in recent years more and more companies are beginning to prioritize their digital marketing strategies to optimize for other search engines. So what should SEOs do when Google’s reign begins to wane? Should they jump ship and start optimizing for other search engines?
Understanding Google’s Market Share
It is no secret that Google dominates the search engine market share. Google currently holds a staggering 92.42% market share, with Bing and Yahoo trailing far behind at 2.76% and 1.64% respectively. However, this overwhelming market dominance is not foolproof. Many companies are beginning to take notice of alternatives such as DuckDuckGo, Ecosia and even Amazon’s search engine, Alexa. In fact, in the past few years other search engines have slowly begun to nibble away at Google’s market share.
Benefits of Optimizing for Other Search Engines
Optimizing for other search engines has many potential benefits. Here are just a few:
- Cost savings – Optimizing for other search engines could result in lower overall marketing costs.
- Exposure – Other search engines can help expose your website to a wider range of users.
- Visitors – Other search engines can help attract visitors who may not have found your website through Google.
Giving Other Search Engines a Shot
Optimizing for other search engines may be a worthwhile endeavor. Even if you choose to optimize for other search engines, it is important to continue to prioritize Google as your main focus.
When considering alternative search engines, it is important to choose the best fit for your business. Assess the pros and cons of each and decide which is best suited for your needs.
When it comes to SEO, there is no one-size-fits-all solution. It is important to experiment and assess the results to decide what works best for you. While Google most likely will remain the main focus of most SEO campaigns, it may be beneficial to experiment with other search engines as well.