These days, it’s easy to forget that when it comes to finding information on the web, there is much more out there than Google. In fact, there are dozens of popular alternative search engines, each of which has their own unique ways of pinpointing and ranking content.
Understanding how to rank your website on these alternative search engines can be the key to making sure it gets optimal visibility, and that’s why it’s essential to become familiar with these platforms. Here’s everything you need to know about why alternative search engines matter — and how to rank on them.
Why Alternative Search Engines Matter
When it comes to SEO, Google is often the go-to platform — and for good reason, as it’s the most popular search engine in the world. However, that doesn’t mean that alternative search engines should be completely overlooked.
By using multiple search engines, you ensure that your website is seen by more potential visitors. In addition, each engine has its own unique ranking algorithm, so understanding how to work with them could give you an edge.
How to Rank on Alternative Search Engines
- Start With Keyword Research – The first step to mastering ranking on alternative search engines is to do thorough keyword research. Make sure you know the keywords relevant to your website, and use them in your content.
- Work on Technical SEO – Next, work on making sure your website runs smoothly from a technical standpoint. Make sure it loads quickly, fix any broken links, and look for anything else that could be causing an issue.
- Optimize Titles, Descriptions and Headers – It goes without saying that your titles, descriptions, and headers should all include your target keywords. This helps the search engines find and understand what you’re all about.
- Build Quality Backlinks – Finally, build quality backlinks to your website. This should include both internal links as well as links from outside sources.
By following these steps, you’ll be well on your way to mastering ranking on alternative search engines. Remember, alternative search engines are an important part of any SEO strategy — and though mastering the algorithms may take some effort, it could be the key to success for your website.