Content as Evidence for Ignite USA: B2B Marketing Speaker Spotlight – Melanie Deziel

Melanie Deziel is a content strategist, editor, and educator. She has spoken at B2B marketing events focusing on content as evidence for Ignite USA.

Why Content as Evidence Matters

Content as evidence is a powerful tool for B2B marketers, allowing them to make their case stronger. It allows businesses to evaluate their strategies and the results they’re achieving to determine whether the efforts are working. Content helps to validate hypotheses, provide quantitative proof of successes and failures, and strengthen strategies.

Melanie Deziel’s Unique Insight

With her background as an editor, Deziel knows how to use evidence to tell a powerful story. At Ignite USA, she used her expertise to educate B2B marketers on what evidence to look for and how to use it to strengthen their strategies. She also shared her insight on the importance of collecting data, analyzing it, and using it to inform future decisions.

Key Takeaways from Deziel’s Session

Here are some of the key takeaways from Deziel’s session:

  • Collect data – Collect data from customers, competitors, and other sources to gain a better understanding of the market.
  • Analyze the data – Use the data to develop insights and inform strategies.
  • Use the data to inform decisions – Use the data to make smarter decisions and avoid costly mistakes.
  • Use stories to tell the data – Use storytelling to bring the data to life and present it in a way that is easy to understand.

By using content as evidence and engaging data-driven stories, B2B marketers can make their strategy stronger. Melanie Deziel’s session at Ignite USA offered valuable insight into how to gather and apply evidence to inform decisions and strengthen marketing tactics.