B2B Twitter Alternatives: Mastodon, Post & Others Offer New Marketing Opportunities
The launch of Twitter over a decade ago brought with it an exciting and unprecedented platform for business-to-business (B2B) marketers to engage potential customers and spread their product messaging.
However, in recent years, changes to the Twitter platform and its aggressive policing of certain types of content have caused B2B marketers to search for new options. Fortunately, there are a growing number of B2B Twitter alternatives that offer creative marketers new marketing opportunities.
Alternatives to Twitter for B2B Marketers
- Mastodon
- Post
- Element
- MeWe
- Hive
- Minds
- Discord
Mastodon:
Mastodon is a decentralized, open-source platform that operates much like Twitter but with more user control and privacy. It operates with servers distributed around the world, allowing the user to choose the jurisdiction in which their content is hosted. Mastodon posts are known as “toots” and its users are known as “tooters.” It is becoming increasingly popular for its commitment to user control and privacy, and for its large user base. B2B marketers can benefit from the platform’s free-form content and its open source ecosystem of developers who are continually finding new ways to improve the user experience.
Post:
Post is a decentralized, micro-blogging platform that is similar to Twitter. It operates on a decentralized network, which means that its users can create and share content without fear of censorship or data harvesting. Post is relatively new, with a smaller user base than other B2B Twitter alternatives, but its privacy-centric business model is attractive to many B2B marketers who want to protect the content they create and the potential customers they reach.
Element:
Element is a decentralized, blockchain-based platform that supports real-time, encrypted messaging and video calls. Unlike Twitter, it does not collect user data and does not allow for large-scale automated bots. Its commitment to user privacy is one of its main draws and its user base is growing. B2B marketers may find the privacy and security of Element a better fit for their marketing campaigns.
MeWe:
MeWe is a decentralized social media platform that emphasizes user control and privacy. It has a range of user-friendly features, such as group chat, private messaging, and a range of storage options. B2B marketers may find its commitment to privacy a better fit for their campaigns, and its user base is growing.
Hive:
Hive is a decentralized blockchain-based platform that allows users to create and share content without fear of censorship or data harvesting. Its user base is smaller than other B2B Twitter alternatives, but its commitment to user privacy is attractive to many and its user base is growing.
Minds:
Minds is another decentralized social media platform that operates on a blockchain network, allowing users to create and share content without fear of censorship or data harvesting. It has a range of user-friendly features, such as encrypted messaging, video calls, and a host of customization options. Its user base is growing, and B2B marketers may find its privacy and security policies an attractive alternative to Twitter.
Discord:
Discord is a decentralized gaming and social media platform that is quickly becoming popular with B2B marketers. It offers group chat, private messaging, and video calls, as well as a range of customization options. Its larger user base may make it a better fit for B2B marketers looking to reach new potential customers.
The changes to Twitter and increased pressure from privacy advocates have caused many B2B marketers to search for alternatives. Fortunately, there are now more options available than ever before, including Mastodon, Post, Element, MeWe, Hive, Minds, and Discord. These platforms provide an array of features, privacy protections, and customization options that are attractive to B2B marketers looking to spread their brand messaging and engage potential customers.
