Long tail keywords are essential for SEO and driving organic web traffic. But with millions of webpages on the internet, going deeper can be challenging. Long tail keywords offer an opportunity to target more specific audiences and increase the likelihood of reaching the highest levels of engagement and conversion.

What are Long Tail Keywords?

Long tail keywords are phrases consist of more than two words and are less common (and thus less competitive). They enable more accurate targeting of audiences, by providing more specific search terms that enable a page to come up in a few unique search results.

The Benefits

There are several benefits to targeting long tail keywords. They are:

  • More targeted audience targeting: Long tail keywords enable you to target a more specific group of people with your message, which increases the likelihood of them engaging with and converting through your content.
  • Lower competition: Long tail keywords are less competitive, so it is easier to rank in search engine result pages. Even a top-ranking long tail keyword can bring significantly more organic traffic compared to a keyword with more competition.
  • Higher ROI: Long tail keywords tend to convert better, due to the specificity which comes with them. This means that the return on investment for targeting them is typically higher than the investment for targeting more competitive keywords.

How to Create Long Tail Keywords

Creating long tail keywords is relatively straightforward. Here are a few tips to get started:

  • Look for terms that describe your unique offering/niche
  • Combine terms with geo-locations or industry terms
  • Use tools like keyword research tools to brainstorm ideas
  • Combine words with comma, pipe, or plus signs to make phrases
  • Experiment with different phrases and see what people search for


Long tail keywords are a great way to target more specific audiences, increase your ranking in search engine result pages, and gain a better return on investment. With the right strategy, you can get your website the visibility it deserves.