Have you ever launched a Google Ads campaign only to be disappointed with the results? You’re not alone. Google Ads can be time-consuming and tricky to get right, but using negative keyword lists can significantly improve your campaigns.

What are Negative Keywords?

Negative keywords are terms you would like to exclude from your Google Ads campaign. When someone searches with one of these keywords, your ad will not be displayed. You will not be charged and you will not receive any clicks.

Why are Negative Keywords Important?

Negative keywords are essential for any Google Ads campaign. Using them can help you save money, target the right people, and get more relevant results.

How to Create Negative Keyword Lists

Creating negative keyword lists can help you get the most out of your Google Ads campaigns. Here are some tips for creating effective lists:

  • Identify irrelevant terms – Start by finding keywords that are irrelevant to your business or product. These include misspellings, incorrect search terms, and other irrelevant topics.
  • Look for competitiors – If your competitors are targeting the same keywords, you may want to add them as negative keywords.
  • Don’t be overly-broad – Don’t add too many keywords to your negative list, as this can limit your potential reach.
  • Test regularly – Keep track of which keywords are producing the best results and adjust your negative keyword list accordingly.


Negative keyword lists can be an invaluable tool for improving your Google Ads campaigns. They can help you save money, target the right people, and get more relevant results. By following the tips above, you can create effective lists that will maximize the performance of your campaigns.