Elevate Your B2B Marketing News: B2B Gets More Customer Focused

As technology advances, B2B marketing strategies evolve to keep up with the times. Recent trends show that B2B marketing has been shifting towards being more customer-centric. Here are some of the most significant B2B marketing news about customer-centric strategies, products, and resources:

Instagram Adds Lead Forms

Instagram is now offering businesses lead capture forms to collect customer information. This is an essential tool for B2B marketers because it enables them to capture leads and initiate conversations with potential customers. Additionally, the new lead forms feature can be used to increase engagement and start conversations with customers.

Personalization Study

A recent study conducted by DemandGen highlights the importance of personalization in B2B marketing. The study found that nearly 80% of consumers are more likely to purchase from brands that offer a personalized experience. The study also found that customers are more likely to buy from companies that deliver personalized experiences and tailored content.

ChatGPT Plus Launches

ChatGPT Plus is a B2B digital marketing platform designed to help businesses reach their target audiences effectively. This platform provides powerful personalization tools that allow businesses to quickly and easily create campaigns, gather insights, and analyze data. Additionally, it offers real-time insights and viewing options that allow B2B organizations to understand their customers’ behavior more accurately.


B2B marketing is evolving and its focus is becoming more customer-centric. Recent technology advances, such as the new Instagram lead forms and ChatGPT Plus platform, make it easier for B2B organizations to capture leads and personalize their campaigns to reach their target audiences. Additionally, DemandGen’s recent personalization study highlights the importance of personalizing content and conversations as a way to increase engagement and sales. Keep up with the latest B2B marketing news to stay ahead of the competition and make sure your organization is providing the best customer experience possible.