Elevate B2B Marketing News

B2B marketing is constantly evolving, and staying on top of the latest trends and reports is key to success. This article will discuss several of the latest B2B marketing news, including B2B influencer benchmarks, a top data leader priorities report, and Microsoft’s AI ad insights.

B2B Influencer Benchmarks

Influencer marketing is a powerful tool for B2B marketing. To ensure the highest returns on investment in an influencer-driven marketing strategy, it’s important to understand the current landscape and industry benchmarks.

A recent study by Ericsson ConsumerLab investigated the engagement of top B2B influencers globally, including the most important segments to focus on and the most significant activities to pursue.

Key highlights from the report include:

  • Most Important Segments:The most popular influencers globally were found to be business executives, investors, and technology experts.
  • Most Significant Activities: Blogging, content curation, and media interviews were the most important activities to pursue for engaging with influencers.

These insights can be used to shape a successful influencer marketing strategy in the B2B world.

Top Data Leader Priorities Report

Data-driven marketing is a key ingredient for success in the B2B world. But how do data professionals prioritize their time?

A recent survey conducted by Forrester Research collected the answers from 580 data professionals across the globe to gauge the top priorities for 2020. The results showed that data privacy and security was the top priority, followed by data architecture and artificial intelligence/machine learning.

The complete list of reported priorities includes:

  • Data privacy/security
  • Data architecture
  • Artificial intelligence/ machine learning
  • Data testing/quality
  • Personalization
  • Data governance
  • Analytics/BI

These priorities should inform data strategies in the B2B world, bringing a competitive edge to organizations that understand and use these priorities.

Microsoft’s AI Ad Insights

Microsoft recently released an AI ad insights service that uses analytics to help advertisers quickly analyze, forecast, and optimize data-driven ads across various platforms. The AI-driven insights are powered by Microsoft Cognitive Services, allowing advertisers to leverage advanced analytics and machine learning to drive better customer engagement and ROI.

The AI ad insights platform includes several key features:

  • Data Augmentation: Insights are supplemented with customer feedback for a more detailed understanding of customer behavior.
  • Automated Optimization: Machine learning algorithms continuously analyze data to deliver optimized ad experiences.
  • Multi-Platform Insights: The platform offers insights across multiple platforms, including social media and search engines.

These features help streamline the advertising experience for B2B marketers and ensure a good return on investment.


B2B marketing is constantly changing, so staying updated on the latest reports and news is crucial for success. This article discussed three of the most important reports in the B2B world: B2B influencer benchmarks, a top data leader priorities report, and Microsoft’s AI ad insights. By leveraging the insights from these reports, B2B marketers can gain a competitive edge and better engage customers.