Elevate Your B2B Marketing News With Intent Data, LinkedIn’s New CTA Buttons, Marketing’s Rising Role, & Top Social Platform Study
B2B marketers know they must stay ahead of the curve to compete and succeed. Reading up on the latest news in the industry is essential to doing this.
B2B Intent Data
B2B intent data is becoming increasingly important for understanding the buying intentions of your prospects.
- It helps you to prioritize leads, target the right messages to most important prospects, and create personalized experiences.
- Intent data can come in the form of web activity, content consumption, and more.
- It can be used to predict future buying decisions and inform your marketing strategy.
LinkedIn’s New CTA Buttons
LinkedIn recently announced the launch of its new call-to-action buttons, designed to help B2B marketers engage with their target audiences.
- These buttons make it easier for users to take action directly from posts, reducing the number of steps required.
- CTA buttons can be used to increase sign-ups, generate leads, and drive conversions.
- They help B2B marketers to better measure the success of their campaigns and optimize for better results.
Marketing’s Rising Role
Marketing is becoming increasingly important in the B2B world.
- Marketers are increasingly taking ownership of customer relationships and understanding how to nurture them.
- They are also taking on more measurable targets, such as customer lifetime value and customer acquisition cost.
- Marketing is becoming more integrated, with marketers often collaborating with other departments, such as sales and customer service, to drive growth.
Top Social Platform Study
A recent study has identified which social media platforms were the most effective for B2B marketers:
- LinkedIn was the top choice, with 62% of marketers listing it as their most effective platform.
- Facebook was a close second, with 44% of marketers listing it as their most effective platform.
- YouTube and Twitter rounded out the top four, with each receiving 30% of marketers’ votes.
Staying up-to-date with the latest news in B2B marketing is essential for success. With new advances in intent data, CTA buttons on LinkedIn, increased roles for marketers, and insights from the top social platforms and studies, B2B marketers have the tools they need to stay ahead of the curve.