Elevate B2B Marketing News
B2B marketers are always looking out for the latest trends, tools, and strategies that can help them drive successful, results-driven outreach efforts with their target audiences. We’ve rounded up a few of the most important recent news developments in the B2B marketing space that marketing leaders need to know about in order to stay ahead of the competition.
1. B2B Intent Data: A Powerful Tool for Targeting Buyers
B2B intent data has become increasingly popular amongst marketers in recent years for good reason. By analyzing the digital behaviors of B2B buyers, intent data enables marketers to understand the topics and keywords that are top-of-mind for prospective clients, as well as the signal and stage of purchase intent for any given market.
2. LinkedIn Introduces New CTA Buttons
LinkedIn made waves in the B2B marketing world earlier this year when it introduced its new set of Call-to-Action (CTA) buttons for Sponsored Content. These buttons enable marketers to include hyperlinks to their primary landing pages or websites right within their sponsored content, making it easier and more convenient for prospects to take action.
3. Marketing’s Role in Sales is Rising
The days when sales teams and marketing teams were completely separate entities are gone. Nowadays, marketers are expected to perform as an extension of the sales team and work hand-in-hand to establish relationships between the organization and their ideal buyer. This requires fluid communication and consistent collaboration between departments, as well as a strategic mindset to ensure marketing and sales are aligned with each other’s goals and objectives.
4. Top Social Platform Study
Recent surveys of B2B professionals show that LinkedIn far outshadows any other social platform in terms of importance amongst marketers, followed by Twitter, YouTube, and Facebook. That being said, market leaders should still look for ways to incorporate other channels into their product, as well as the strategies they employ for engaging with their targeted audience segments.
These are just some of the recent news developments that have taken shape in the ever-evolving B2B marketing landscape. Marketers need to stay up-to-date on the latest trends in order to be successful, so make sure to be on the lookout for other exciting updates in the field.