Elevate B2B Marketing News
B2B Marketers See Uptick in Business
B2B marketers have seen a significant rise in their businesses in the last few months, due to the widespread impact of the current coronavirus pandemic. With many businesses focusing more heavily on their digital presence, marketers have had to innovate to capitalize on the increased demand. To meet these needs, they’ve implemented new strategies, such as increasing their use of automation and artificial intelligence, as well as capitalizing on opportunities in new and innovative ways.
Google’s New AI Ad Tools
Google has recently launched new AI-driven ad products, which aim to make it easier for B2B marketers to target potential customers. Their new ‘Smart Ads’ feature allows marketers to tailor their campaigns to the exact target market, with the potential to achieve greater levels of success. The use of AI also allows marketers to better assess the effectiveness of their campaigns, saving money and time while boosting ROI.
Falling Instagram & Facebook Effectiveness
While Instagram and Facebook have traditionally been some of the most powerful tools in a B2B marketer’s arsenal, recent trends suggest their effectiveness may be waning. In recent months, organic reach on both platforms has decreased substantially, with 70% of posts on Instagram and 53% of posts on Facebook failing to gain much traction on their respective feeds.
LinkedIn’s Video Success
LinkedIn, however, is seeing success with its video platform. With LinkedIn Live, marketers have the potential to reach a larger audience and increase engagement by streaming content directly to users’ feeds in real-time. This has been a particularly successful avenue for B2B marketers, who can promote their products and services directly to their target audience.
Overall, the current B2B marketing landscape is constantly changing. Marketers must be able to react quickly to take advantage of new opportunities, while also finding innovative ways to gain an edge over competitors. AI, video marketing, and automation are just some of the tools B2B marketers can use to maximize their potential and elevate their B2B marketing strategies.