B2B Marketing Budgets Rising

Recent analysis of B2B marketing spending has determined that even in a rapidly digitizing sector, budgets used for traditional marketing initiatives are set to increase. Not only are businesses in the sector preparing to invest more in direct mail and radio/TV campaigns, but also in thought leadership campaigns that can be used to grow their brand and foster industry thought.

Thought Leadership Strategy’s Growing Role

There has been something of an evolution in the field of B2B marketing, with businesses beginning to understand the need to accrue a level of depth that traditional B2C marketing does not necessitate; and the financial benefits of improving their thought leadership strategy will soon be fully realized. With this in mind, B2B marketing initiatives are becoming increasingly tailored to their respective industries and executives are now beginning to focus their funds on content, events and experiences.

Instagram Releases Notes Feature

In addition to the increased investment in thought leadership strategies, social media giant Instagram recently announced the launch of their new ‘Notes’ feature. As a dedicated section on company profiles to share stories, news, and product releases, this tool is expected to become a favorite among the B2B marketing industry, especially among the companies who share high volumes of content.

Influencer Spending Climbs

In the same vein of focusing on content as part of their wider B2B marketing strategy, businesses are now also seeing a distinct benefit in working with influencers. This is likely to see even more spending being invested in the influencer marketing space, with such campaigns becoming even more advanced and encompassing, often being used to increase brand trust and awareness.


Overall, these contemporary marketing trends have undoubtedly altered the long-term strategy for many B2B business’, who have come to understand the inherent advantages of investing in thought leadership and influencer marketing campaigns. This insight is leading to a sustained increase in B2B marketing budgets, as companies of all sizes continue to invest in digital and traditional marketing methods.