Director budget for B2B Marketing is increasing
B2B marketers have been keeping a keen eye on the 2020 industry trends, and they have exciting news. B2B budgets are increasing, meaning more opportunities for marketing executives and entrepreneurs to reach their target audiences.
Other trends that are gaining traction include:
Thought Leadership’s Growing Role
Businesses are now recognizing the importance of showcasing thought leadership across their marketing channels. They realize that providing quality content from experts who are knowledgeable about their industry can be an invaluable way to engage customers, build relationships, and build trust between customers and the company.
Instagram’s New Notes
Instagram has recently introduced a new feature called “Notes,” which allows users to easily create short stories that can be shared with their followers. This new feature is perfect for B2B marketers, as it provides an engaging way to tell stories through visuals, while also providing an opportunity to advertise a product or service.
Influencer Spending Climbs
Marketing budgets are increasing in part due to the growing popularity of influencer marketing. Businesses are now regularly investing in influencers who can share their message to large audiences and help organizations to reach potential customers and increase brand awareness.
With all of these trends in mind, B2B marketers are likely to find themselves with plenty of opportunities for innovative strategies in the near future. By staying up-to-date with the latest industry trends and focusing on creating quality content, B2B marketers will be able to stand out from the crowd and effectively engage their customers.
