Elevate B2B Marketing News

The world of B2B marketing is evolving rapidly and staying informed of the latest developments is important. Here is a look at four of the top recent B2B marketing news stories.

B2B Personalization Study

A new study by Demandbase on B2B personalization found that:

  • 83% of B2B marketers feel that personalization helps drive higher conversion rates
  • More than half of B2B marketers think that personalization is more important for B2B than for B2C
  • Nearly 60% of B2B buyers prefer to personalize their own experiences
  • 65% of B2B marketers are increasing their investments in personalization

The study highlights the fact that B2B marketers need to focus on personalization in order to stand out in the increasingly crowded digital marketplace.

Content Driving More Revenue

Another study by AFP found that content is driving more revenue for B2B companies. The study revealed that 92 percent of B2B marketers said that the right content had a positive impact on their company’s revenue in 2019. Additionally, 57 percent said that content was “extremely effective” in driving their revenue.

Google’s New Link Guidelines

Google has released new guidelines for publishers regarding linking in web content. The new guidelines are meant to help web publishers adhere to Google’s new link schemes. The guidelines are intended to help ensure that links are natural and meaningful, and that all links are relevant to the content.

Marketing Loyalty Data

New research from Marketo has found that the use of loyalty data can provide B2B companies with better insights into how to optimize their marketing efforts. The study found that when marketing personnel used loyalty data, it led to an improvement in marketing spend and ROI. Additionally, the study found that using loyalty data drove an improvement in customer retention and loyalty.

By keeping up with the latest B2B marketing news, companies can stay informed and stay ahead of the competition.