B2B Marketing News Roundup

Stay up to date on the latest B2B marketing trends

The B2B market is constantly changing, and it demands that marketers stay up to date on the latest news and trends. With that in mind, here is a roundup of what’s been happening over the last few months:

B2B Personalization Study

Recently, Forrester released a study on B2B personalization. Its key findings included:

  • Personalization drives a 20% increase in sales productivity
  • The most successful B2B marketers are 4x more likely to use personalization
  • B2B personalization requires a unique mix of data, technology and process

Content Driving More Revenue

According to a new study by LinkedIn, B2B content is driving more revenue than ever. The study showed that 61% of B2B marketers saw a positive ROI in their content marketing efforts. Additionally, content was found to be a very successful way of driving leads and engagement with customers.

Google’s New Link Guidelines

Google recently updated its link guidelines with new advice on link building and content marketing in the B2B space. The update included advice on giving priority to quality over quantity when it comes to links, as well as on maintaining a good internal link structure and fresh content.

Marketing Loyalty Data

Data around customer loyalty is also playing a big role in B2B marketing. According to a recent study, B2B loyalty programs have been shown to improve customer satisfaction, increase revenue, and drive the most engagement when customers are rewarded with discounts or exclusive access to products.


As the B2B market evolves, it’s becoming increasingly important for marketers to stay on top of the latest news and trends. This roundup of B2B marketing news provides a glimpse into some of the key developments that have taken place over the last few months.