Elevate B2B Marketing News: B2B Trust Strategy, Google’s AI Search Plans, Instagram Expands Bio Links & Influencer Compliancy Data
B2B marketers should stay abreast of the latest trends and news in order to create successful, effective campaigns. This article will provide an overview of some of the most important B2B marketing news from 2020.
B2B Trust Strategy
B2B buyers are increasingly looking for assurances that your brand can provide before making a purchase. A B2B trust strategy, which involves using Trust Seals, certificates, and badges, can help you demonstrate the trustworthiness of your company and products.
Google’s AI Search Plans
Google’s AI search plans for 2020 include several key changes. AI-powered BERT (bi-directional encoder representations from transformers) technology has been added to help increase the accuracy and relevancy of search results. Additionally, new algorithms to measure Quality Score and RankBrain are in the works to further help marketers identify and rank high-performing content.
Instagram Expands Bio Links
Instagram has recently made changes to allow for more customized links in user bios. This addition will give B2B marketers more room to feature important links, such as website URLs and product pages. Additionally, securing high-impact influencer partnerships will remain essential, as these influencer-provided links can help drive high-quality prospects to your site.
Influencer Compliancy Data
While influencer marketing can be extremely effective, it must be conducted in compliance with the FTC’s guidelines. Understanding which influencer relationships are compliant requires the collection of detailed data. With the help of influencer compliancy data, B2B marketers can obtain important information needed to ensure their agreements and partnership choices are compliant with the FTC’s requirements.
In conclusion, these are four of the most important B2B marketing news stories of 2020. Understanding and taking advantage of them will help B2B marketers create successful campaigns.