Elevating B2B Marketing News with New Applications and Features
B2B marketing continues to evolve – with new applications and features, including visual search, account-based marketing methods, LinkedIn’s new search features, and Google’s new headline limits. Here’s what marketers need to know to stay ahead of the curve.
B2B Visual Search
B2B visual search technology is growing in importance, as it offers a more convenient way to search for relevant products and information. With visual search, customers are able to quickly identify an item based on its appearance. This makes it easier for them to find what they’re looking for and results in a better buying experience.
Account-Based Marketing (ABM)
Account-based marketing is becoming more popular for B2B marketers as it enables companies to target specific accounts. By tailoring their campaigns to a specific company or industry, B2B marketers are able to improve their reach, engagement, and conversions. This can result in better ROI, increased brand awareness, and stronger customer relationships.
LinkedIn’s New B2B Search Features
LinkedIn recently rolled out new B2B search features, which are helping marketers to more effectively reach their target audiences. These new features include search autocomplete, business type filters, search landing pages, and curated search categories. With the help of these features, marketers are able to more accurately identify and target their ideal customers.
Google’s New Headline Limits
Google recently announced new headline length restrictions on its search result pages, reducing the maximum length of headlines from 75 characters to 60. This is forcing marketers to take a more laser-focused approach to crafting headlines – honing in on their core messaging and including only the most important words.
As B2B marketers strive to make the most of their campaigns and reach the right audiences, they should keep up to date with the latest advancements. Visual search, ABM, LinkedIn’s new search features, and Google’s new headline limits could all be key components in a successful B2B marketing strategy. By leveraging these powerful tools, marketers will be able to stay ahead of the competition and get the results they need.